How Confident Are You That Your CMP Is Enforcing Consent?
Whether you joined us for the IAPP webinar or are catching up on the conversation, the findings point to a challenge many privacy teams face: having a CMP in place doesn’t always give you a clear view of what is happening across the technologies running on your website.
- 81% of organizations using a CMP have experienced or suspected scripts firing before consent.
- 83% discover unauthorized or unrecognized third-party scripts at least a few times a year.
A free Privacy Assessment gives you a way to see what is actually running on your website.
- connect.facebook.net
- analytics.tiktok.com
- ads.linkedin.com
- Visitor clicks Accept
- Consent recorded
scripts fired before consent
The Problem Goes Beyond Your CMP
A CMP is an important part of managing consent, but your website is a constantly changing environment. New vendors are added, scripts are updated, and third-party technologies can change over time.
That can make it difficult to maintain a current picture of what is actually happening on your website, even when your privacy policies and consent controls are in place.
Our research found that only 4% of organizations audit their website scripts continuously or in real time.
A Privacy Assessment gives you a practical way to take a closer look at your website as it exists today.
Your Privacy Policy Sets the Expectation. Your Website Shows What Actually Happens.
The Privacy Assessment checks the scripts, tracking technologies, consent behavior, and data flows on your public-facing website to identify activity that may warrant further review.
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See what’s running
Identify the scripts, pixels, trackers, and other third-party technologies operating on your website, including technologies you may not recognize.
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See how they behave
Check whether technologies continue collecting data after a visitor opts out or begin collecting information before consent is given.
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See where data is going
Identify technologies that collect, transmit, or potentially expose personal or sensitive information.
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See relevant compliance considerations
Review findings in the context of applicable requirements, including PCI, HIPAA, GDPR, CCPA, and other regulations.
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Prioritize what to look at
Get prioritized findings and recommendations to help your team understand what may need further investigation.
From URL to Findings in 3 Simple Steps
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01
Enter your website
Tell us which website you want to assess. You don’t need to be a Feroot customer.
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02
Feroot assesses it
We analyze your website using the same information available to any visitor.
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03
Review your findings
See the technologies and behaviors identified across your website, along with findings that may deserve further attention.
Want More of the Research?
The assessment gives you a view of your own website. If you’d like to explore the broader research behind the webinar, download the full Censuswide report.
The research surveyed 800 privacy, legal, marketing, and IT professionals about how organizations are managing third-party technologies, consent, vendor governance, website auditing, and privacy compliance.
The report explores:
- How organizations are managing third-party scripts and vendors
- How confident teams are in their CMPs
- How often organizations audit their websites
- How unauthorized technologies are being discovered
- The challenges of keeping third-party technology under control
- How organizations are approaching privacy automation
Download the Full Report
Fill out the form to download the full report.
Start Your Privacy Consent Assessment Now
Enter your website url to surface potential consent violations, unauthorized tracking, PII exposure, and other potential privacy risks.
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